Explore unforgettable things to do in Florence through historic costume experiences, bespoke photo shoots, curated exhibitions, and timeless Italian elegance.
Step into the heart of Florence, where centuries of artistry and craftsmanship shape unforgettable moments. MadameFLO is not just a studio — it is an experience, a journey into history and elegance. Since 2010, we have been crafting historic costume experiences, immersive photo shoots, exhibition production, and premium formal wear rentals, bringing Italian authenticity and meticulous attention to every detail.
Guided by Vittoria Valzania, our atelier draws on a deep tradition of Florentine tailoring and hand-crafted excellence, transforming it into modern services that delight clients worldwide. Every project — whether a Renaissance-inspired photo shoot, a museum exhibition, or a curated event — is designed to transport participants and audiences alike, blending historical accuracy, visual poetry, and flawless execution.
Our Signature Experiences
At MadameFLO, we transform every project into a curated Italian experience. Whether it’s a period costumes photo shoot, a museum exhibition setup, or a refined formal wear rental, each service reflects Florentine craftsmanship, attention to detail, and timeless elegance, creating moments that are both memorable and effortlessly sophisticated.
Historic Costume Photo Shoots
Become a character from the past: Dante & Beatrice, Renaissance courts, or bespoke historical ensembles. We handle styling, fittings, and on-set support so each image tells a story with authenticity and flair.
Exhibition & Museum Production
From Florence to the world, we offer full-service exhibition support, including climate-aware transport, professional installation, careful disassembly, and display that honors both history and art.
Formal Wear Rentals
Elegant tuxedos and formal attire, curated for photo shoots, events, and special occasions. Every garment reflects Italian quality, precision, and refinement.
Global On-Site Support
We bring Florence to you. Whether in the world, our team ensures seamless execution, fittings, and expert guidance wherever your project unfolds.
Why Clients Choose us
Clients choose MadameFLO because every project is approached with a rare combination of artistry, precision, and Italian sensibility. Our roots in Florentine tailoring infuse each experience with a level of craftsmanship and attention to detail that sets us apart, whether we are staging a Renaissance-inspired photo shoot, orchestrating a museum exhibition, or providing elegant formal wear for high-profile events.
We bring historical knowledge, visual storytelling, and logistical expertise together seamlessly, ensuring that each service is executed with professionalism and flair. Fluent in English and accustomed to working with international clients, we guide every project from concept to completion with clarity, responsiveness, and care.
Above all, MadameFLO is committed to creating tailored experiences that leave a lasting impression, blending Italian elegance, historical authenticity, and meticulous execution into every moment. Clients trust us not only for the quality of what we deliver, but also for the confidence, creativity, and refinement we bring to every collaboration.
Contact us today to begin your journey. Let Florence, history, and craftsmanship create a story your audience will never forget.
