Privacy Policy

We offer you various newsletter services which include

  • Inspirational content such as updates on brands, trends, offers, sales, categories;
  • Reminders e.g. when an item on your wishlist is reduced in price, if items in your bag are forgotten or if you asked for a size reminder;
  • Surveys which for example seek to find out whether you liked the items you purchased;
  • Personalised recommendations of items we think you might like based on your previous orders and browsing behaviour;
  • Updates from the influencers or brands that you may follow on our site.

If you signed up for newsletters, you will receive some of the newsletter services as described above (depending on the scope of your subscription). There are also service-specific newsletters, which are integral components of a particular service.

6.1 How do I register?
When sending out our notifiable newsletters (such as the MadameFlo shop newsletter), we use the so-called double opt-in procedure or single opt-in procedure (country-dependent), i. e. we will only send you the newsletter if you have given explicit prior consent to us activating the newsletter. If a double opt-in is required in your country, you must also have confirmed that the email address you have shared with us belongs to you. For this purpose, we will send you a notification email and ask you to confirm by clicking on one of the links in this email that you are the owner of the email address you have shared with us. We may waive this measure if you have already confirmed to us in this way for another purpose that you are the owner of this email address.

You can change the settings for the newsletter services anytime yourself.

Sometimes you may also receive email reminders if you have left items in your shopping cart without checking out.

In order to provide you with more personalised content, MadameFlo also aggregates data based on your engagement with MadameFlo and its services. For example, if you open our newsletters often, we know that you are interested in them and will be able to serve your needs accordingly both in terms of frequency and content of the emails.


If you no longer wish to receive emails from us, you can unsubscribe at any time by using the unsubscribe link available in every newsletter or in every commercial message you receive from us. You may also send a notification in text form (e.g. email, fax, letter) to the MadameFlo company responsible for the relevant newsletter.

Feel free to contact to unsubscribe or in case you experience any difficulties.

Unsubscribing from Newsletters

If you wish to unsubscribe from the MadameFlo shop newsletter, you can use the link provided in every newsletter email.

Which data is collected?

If you subscribe to a newsletter, we temporarily store your IP address and save the time of your subscription and confirmation. This way we can prove that you actually subscribed and identify any unauthorised use of your email address.

We collect device and access data when you interact with newsletters, transactional emails, as well as push notifications. For this evaluation, the newsletters contain links to image files stored on our web servers. When you open a newsletter, your email programme loads these image files from our web server. We collect the device and access data under a randomly generated ID number (newsletter ID), which we will not use to identify you without your consent. This way we can understand whether and when a newsletter was opened. The links contained in the newsletters likewise contain their newsletter ID so that we can determine which content is read. In order to personalise the communication, we collect open and click data to provide you with relevant communication. We aggregate the data for newsletter ID and connect your newsletter subscription with your customer account in order to personalise newsletter content according to your interests and usage habits and to statistically analyse how our users use the newsletter service.

We connect this data to other data which we collect within the framework of usage analysis. Alternatively, you can deactivate the display of images in your email programme. In this case, however, the newsletter will not be displayed to you in full.